The rapidly changing competitive landscape for messaging apps is currently being dominated by Messenger and WhatsApp, both of which are Facebook services. However, Telegram is making significant gains globally and its CEO and Founder, Duval Durov, revealed in February of 2016 that its monthly active users (MAUs) have exceeded 100 million with a continued growth rate.With about 38 million users having joined the service since May 2015, and over 350,000 new users signing in to the app every day, Telegram is seeing a rise in popularity. Forward-thinking marketers are using Telegram channels to communicate brand messaging to target audiences, with an increase of 25 percent over the 12 billion registered in September 2015.
Telegram Channels vs. Usernames
Once you’ve signed up for Telegram, it’s time to start thinking about what you want your Telegram channel to be called. Your username is related to the mobile device that you used to set up your טלגראס הזמנה account, but your channel is how people can follow your brand on Telegram. To create a new channel, simply select ‘New Channel’ from the main menu in Telegram. If someone is already using your brand name, you can appeal to Telegram to have it transferred to you.
By using tools like URLgenius, you can create adeep link or QR code for Telegram which will then allow you to track app opens on both iOS and Android devices, as well as see data related to the location and referring URL. This is an effective way to promote your brand and get your audience to follow you on Telegram. Once you start promoting your URLgenius Telegram link, you will be able to see what percentage of your audience has the Telegram app installed by checking the app-open rate.
Step-by-Step: How to Deep Link to Telegram
To create a link to Telegram usernames and channels using URLgenius, simply follow these steps:
- Enter your Telegram URL into the box provided, making sure to include the https:// prefix and the ‘s’ in ‘https’.
- You will know that URLgenius understands the link you have typed or pasted in when you see the Telegram app icon highlighted.
And that’s it! Now your audience can easily access your Telegram channel or profile simply by clicking on the generated link.
In order to promote your channel on Telegram, copy the link provided and share it on other marketing channels. You can also scan the QR code with your mobile device to test the link’s behavior. For best results, update your social profile links using similar steps.
App Deep Linking Analytics for Telegram
You can login to your URLgenius dashboard at anytime to see how much engagement you’re driving via Telegram. For example, the daily clicks to your URLgenius Telegram link (by date range) is displayed in the chart below. The next chart shows Telegram app opens by platform and device. The app open rate helps you determine what percentage of people who clicked had the Telegram app installed for iOS or Android.