Maintaining sustainable growth in any field is not easy and in mobile app development, it is quite hard, especially for top -notch apps. Yet, development leads from leading app development companies in Vancouver and Winnipeg have decided to share with us key steps that can help app developers tackle issues in sustainable growth:
Defining and understanding the app’s purpose and goals
Depending on the product life cycle stage, developers will most likely be focusing on the following growth objectives with differing intensity:
- Acquisition of new users.
- Increasing engagement and retention.
- Growing revenue.
Tracking and measuring the tactics against each of the app development firm’s goals
Development firms and their teams should list out the tactics they are using to achieve each goal and keep track of their progress plus performance. They can visualize it using a scorecard-like mechanism which works for a lot of firms.
Application of growth tactics
Here are some examples of a couple of tactics developers have successfully used for driving sustainable growth on the positive trajectory.
One of the best examples in this manner is Clue, which is a female health app. It invests in Google’s PlayStore listings to raise conversions. The outcomes are a staggering 24 percent increase in the install conversion rate over a period of six months.
How did Clue do it? Simple, it first created a continuous flow of global and localized store listing experiments. Then the company monitored for changes in the performance report of user acquisition for target channels and countries. THen the team at Clue gathered insights from what users said in reviews through clear and crisp reviews analysis.
Creating a strong culture of growth
To make sustainable growth work for an app, it should be part of the app development company’s culture. In Europe, Runtastic is one of the leading health and fitness app developers. 95 percent of their almost 76 million total app installations on Google Play have been generated by organic means.
The Vice President of Growth at the firm, Mario Aichlseder, is of the belief that the company’s position is the outcome of the strong growth culture as well as the growth principles on which all teams in the company work upon.
For instance, product managers, designers and engineers at Runtastic deliberately choose a mix of quantitative and qualitative feedback loops during the app development process. This helps ensure the organization stays true to its original growth principles and rules.
Making adjustments along the way
It is important for all app development firms to keep track of their tactics to measure how their app impacts their target audience. This will help them make decisions about where to raise or cut down their efforts.
THe company’s priorities will also change based on the evolution of the business and product cycle. External factors like new programming techniques available also change priorities. Hence, development firms should be open when it comes to adjusting tactics regularly.
Maintaining an app’s sustainable growth via Beta Testing
Quality control and assurance helps remove coding errors in an app and gets it ready to be marketed. But during coding and QA comes Beta Testing. Sustainable growth for a mobile app can go hand in hand with beta testing especially from various perspectives. Let us now have a look how good beta testing is for development of sustainable apps.
Engineering and Quality Control
This process does help in detecting bugs and crashes. Putting the app in the real world across various devices and environments uncovers issues that might have slipped underneath the sights of the development team. Yet it also allows the team to check and optimize their app’s performance. They must test the app’s infrastructure and backend to make sure they are ready to scale.
Beta tests are the first chance a company receives to validate their app with real users, and they can give the development firms information about their users. Analysis of in-app behavior can easily identify where they might be getting stuck or observe the common drop-off points.
The development team and firm can hence use qualitative feedback from user interviews or surveys to put these numbers into perspective. Moreover, numerous app ideas can also be tested this way.
Beta tests are also a good opportunity to optimize the onboarding process to ensure it allows your users to quickly get started and extract value from the app. SImilarly, documentation can be tested to discover any errors or holes in them to ensure users have all the information they need.